Nascar Rainout Ratings For Talladega Crush The Miami/Chicago NBA Playoff Game
Sunday, May 7th, 2006 2:51pm CDT
By Luke, Thunder Lounge
Published on Thunder Lounge.
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Recently over on The Big Lead it was made note that the ratings for the rain delay coverage from Talladega last Sunday crushed the ratings of the Miami Heat/Chicago Bulls playoff game by a whopping 7.2 to 3.6 million viewers. While the author seems relatively surprised by this, it isn’t a shock to the Nascar world. Currently Nascar is the second most watched sport in the nation, playing second fiddle only to the NFL which is in their off-season until August when pre-season starts.
What does this mean to the overall big scheme of things?
Simple. Nascar is no longer your Daddy’s moonshine-running, backwoods sport. While we in the Nascar community and fan base know this, it seems the rest of the world is now finally catching up.
Not to mention, NFL beware. The Nascar Nation is coming up on your rear bumper, and we’re coming fast.
Some of this can be attributed to Brian France’s high paced advancement practices, and a lot falls back on the foundation that Bill France put in place over his years at the helm.
While this isn’t a bad tiding towards other professional sports, it’s not. It’s simply a wake up call that Nascar is growing, has been growing, and that growth will continue into the future. Riding it’s coattails will be the sponsorship dollars, as more and more companies are finding out about the loyal Nascar fan, and the brands they choose. The only shame of it all is that Nextel had to merge with Sprint. Having been a longtime loyal Nextel subscriber, that switched from Sprint after being tired of all the bullsh*t of having Sprint, I must say that I still cannot see the benefit in this for anyone other than Sprint.
Since last September, when a lot of the foundations were merged together, it has steadfastly come around full circle back to the same crap once again. Billing errors, support issues, coverage and signal issues, you name it.
What’s funny in this, is now Sprint can say that the “majority” of the Fortune 1000 Companies use Sprint.
The irony, is that prior to the merge, 495 of the Fortune 500 companies used Nextel. I wonder why they didn’t choose Sprint, or someone else? As it stands now, I wonder how many of the Fortune 500 Companies still have their previous provider, and how many are currently looking at switching.
As more and more sponsors find the power of the Nascar Nation, the more it will grow, and the more fans it will produce. The more fans it produces, will even further increase the sponsorship values for these companies. Granted it has taken the better part of 30 years to build it, but the fruits of all the labor are finally starting to show.
Filed Under: Nascar, Nextel Cup, The Soapbox
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