Thursday, June 28th, 2007 1:47pm UTC
By Luke, Thunder Lounge
Published on Thunder Lounge.
Well well well now. According to Roush Fenway, they have secured Lumber Liquidators as a sponsor for New Hampshire, as well as Gillette.
Both being sponsors of the Boston Red Sox, they plan to leverage their NASCAR sponsorship of Edwards to expand awareness of their association with the Red Sox as their sponsors.
Is that so?
I wonder if Jack isn’t secretly stewing over this. Why, you may ask?
Lumber Liquidators being the primary sponsor of Todd Bodine and his (gasp) Toyota in the Craftsman Truck Series.
We all know how Jack just “loves” Toyota, and is just so buddy-buddy cozy with them. Yeah, OK.
Granted, money is money these days. He’s taken on Viagra, so there’s the standard. Not that is hasn’t helped many a folk out there, but try explaining what it is to an 8yr old. Thanks Jack, just what I needed. At least that can slip under the rug now.
However, I still can’t help but wonder if on the inside Jack is a little steamed.
We do have an example of what he was after, and so many other Owner’s in the garage as well, when he inked the deal with Fenway. Marketing leverage, and additional reach. At the same time, we can see how Fenway is benefiting too. Interesting, and not much different overall. Still have a sponsor on the car, etc. The real power comes in the abilities and method of distribution for the partners involved, and exposing each other to additional outlets.
As a side note, anybody still taking notice that on average more Toyota’s that are involved in accidents on track can thank a Roushketeer? Hmmm… interesting.
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Filed Under: Carl Edwards, Drivers, Nascar, New Hampshire, Nextel Cup, Roush Racing #99, Teams, Tracks
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