Will Bristol Always Be Bristol?
Wednesday, May 24th, 2006 7:45am EDT
By Luke, Thunder Lounge
Published on Thunder Lounge.
[thumb:208:r:s=1:l=x]Ok, so maybe I’m just not observant lately, but I don’t recall hearing anything on this. Ever. However, while browsing to the media section of the Bristol Motor Speedway this morning, I decided to surf around. Something caught my eye this time around. It very well could have been there for a while, or quite a while. However this time it stuck out at me from the Corporate Marketing section of the site.
There it was, with a last modified time of “Thu, May 18, 2006 1:07:44 PM” according to the View Page Info provided by Firefox. Facility Naming Rights.
Facility Naming Rights? Like for the garage or concession stands? I dug further into the site, and hit the page.
Facility Naming Rights - Associate your Brand with the most Popular Track in Motorsports
- Most Unique Venue in sports
- Year-Round Exposure
- Capitalize on Unprecedented Growth of Motorsports
- Hitchhike on the tremendous Television numbers
- Develop a fully vertically-integrated marketing program
That’s all it says. This bothers me.
Could it very well be in the cards that Bristol may follow the lead of another track owned by the same parent company? One where perhaps it should have gotten one certain “Brat” maker as a sponsor?
In a world where it takes money to survive, and it seems like more and more everyday, everything has a price. Even the helmet that one “Rowdy Burns” wore in Days of Thunder.
Some things are better left as it. Especially when it comes to something like this. This is Bristol for crying out loud. The track that represents the most difficult ticket to get in sports with the 500 in August. A track that sells out over 160,000+ seats for it’s Nascar events. Twice the amount of seats of tracks that are 3 times the distance, and then some in some cases. And they are still building seats. The facility is incredible.
Facility naming rights. Well, it’s already got one. It’s called Bristol. That by far is the best marketing name for that track, and one I certainly hope remains that way.
Filed Under: Busch Series, Craftsman Truck Series, Nascar, Nextel Cup, Thunder Lounge, Tracks
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Well if it has to be, I vote for the “Kellogs Cereal Bowl Speedway.” No?
OK how about just “The Bowl presented by the Ty-D-Bol Man.”
No? Well can’t say I didn’t try.
Marc said this on May 24th, 2006 at 8:54 am
The Fishbowl, presented by TGI Friday’s?
Nah, maybe not.
Luke said this on May 24th, 2006 at 10:23 am
The Rupert Murdock Bowl. I did a post on my prophecy of the true interest’s by Directv/slash/fox/Speed/Rupert Murdock to make NASCAR a pay to view subscription like MLB Extra Innings and NFL Sunday Ticket.
ABC only has the rights for awhile. What will happen when the bidz begin again? Don’t say I didn’t say it first.
**lol- kinda
Clance' McClannahan said this on May 24th, 2006 at 2:37 pm
Clance’ we meet in the strangest places. Not that “this place” is strange Luke, I’m just saying.
Clance’ I vaguely remember a reference to a possible test of a pay-per-view system for NASCAR but can’t recall where. Old age doncha know! And way too many Sprint Car alcohol fumes as a kid.
Marc said this on May 24th, 2006 at 5:25 pm
There was a limited run of a PPV supplement a while back. I think it was ran through “InDemand”. If I remember correctly, it was something similar to what’s on TrackPass now, where you could see in-car stats and hear their radio communications. Something like one driver per channel. I’m not sure if there was also a channel that also carried the race feed, or if maybe it was a split screen with the stats, or what. However, I don’t recall hearing anything on it last year, and I know I haven’t heard anything on it this year.
My best guess is that it was a huge flop.
Oh, and thanks for popping by Clance.
Luke said this on May 24th, 2006 at 6:31 pm